Profit without Passion?

Great insights from Greg

Originally posted on Greg Canty Fuzion Blog:

Passion

These two guys came into us, full of confidence about their new project.

They were introducing a new range of ready made meals to the Irish market, which they reckoned were going to be a huge success.

The market in Ireland was huge and growing and according to them poorly serviced with inferior products. They were going to bring restaurant quality meals with recipes designed by a high profile chef using the best of Irish ingredients.

These meals were going to be well packaged and would be ‘on shelf‘ at competitive products – this was their recipe for success!

By their reckoning they would conservatively capture a share of the market and even with moderate success they would make a fortune, it was guaranteed.

They had the listings with some of the multiples and our job was to launch the new range of products. They also had a…

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